Today we looked at —

Content Strategy and user personas.

• a talk with Fathom.

"The craft of content strategy"

Figure out who your users are. (Target audience)

Selling a product.

Be able to share your content and make sure it’s fit for purpose.

Usability testing can tackle this ^

“Good content is user- centered”

Psychology of everyday things - Understand what to do by knowing who your user is.

Good content is:

easy to understand

Consistent

Concise

Accessible

User-centric consistency

Different tone of voice for different users, for example:

Dementia app —